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ArtBabble

Award Category 
Drupal Version 
This website looks great on mobile devices!
Brief Overview 

The goal of ArtBabble.org is to enable free flowing conversation, about art, for anyone. The end product has provided just that and with the responsive design ArtBabble can now be brought to the growing mobile audience.

Launch or Publication Date 
Tuesday, December 4, 2012
Key Modules, Theme, and Distribution Used 
Views, Search API, Search API Solr, Media, Facebook Comments, Pathauto, JW Player, Organic Groups, Entity References, Chaos Tools, Adaptive
Why these Modules, Theme, and Distribution were Chosen 
  • Search API/Solr: Provides a fast full-text searching experience
  • Views: Easily setup complex query pages
  • Facebook Comments: Facilitates user responses
  • JW Player: Consistent video player
  • Organic Groups: Allows a clean organizational hierarchy
  • Adaptive Theme: Excellent responsive support.
Owner's Name 
Indianapolis Museum of Art
Development Company 
IMA Lab
Why Drupal Was Chosen 
We chose Drupal because of its easy to use content authoring, excellent user-contributed modules, and flexible API.
Describe the Project (Goals, Requirements, and Outcome) 

After a 6 month redesign process and one crazy night of implementation, the Indianapolis Museum of Art launched a completely redesigned ArtBabble in December 2012. The original site launched April 2009 with 7 partners and around 200 videos. The site now boasts 54 partners from 5 countries, including art museums, university museums, galleries and other cultural institutions with almost 3,000 art-related videos.

Taxonomy: The existing video tags were sorted into a new structure of 5 major categories, following industry cataloguing standards and embedding artist biography content from Wikipedia. Using this framework, the navigation of the site was re-imagined as the taxonomy itself, to get visitors to content faster.

Search: ArtBabble’s new search lets users find what they are looking for faster and easier. In conjunction with the navigation filters, it allows for targeted search as well as casual browsing.

Design: The website was completely visually updated. The brand was modernized and simplified, while paying homage to the previous look of ArtBabble. The new page layouts make the video the star using a charcoal grey background and wide-screen format.

Embedding: ArtBabble can now embed videos from YouTube, Vimeo, and Brightcove. This makes adding videos much easier for our partners, which leads to more timely content for our users. The redesign included transferring more than 1,200 hosted videos  over to embedded videos.

Social: Integrating Facebook comments into ArtBabble video pages means more conversation around the videos. Users can share videos on Facebook and watch them in their Facebook feed.

For Educators: The beginning of an educational section was imagined for the new ArtBabble, including a new format for the inclusion of curricula. The IMA hopes for this section to continue to grow.

Mobile: The new ArtBabble website is responsive, and coupled with HTML5 videos from YouTube and a new JW player, this means the site is completely accessible from any device.

Type of Nomination 
Website