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Drupal Version 
Brief Overview 

Enable the new Subaru BRZ to be sold online.

Launch or Publication Date 
Tuesday, July 10, 2012
Buy BRZ Online
Key Modules, Theme, and Distribution Used 
Drupal Commerce.
Why these Modules, Theme, and Distribution were Chosen 

Drupal Commerce key for the eCommerce site requirements.


Owner's Name 
Subaru Australia
Development Company 
Sitback is a Sydney based UX and development specializing in complex web builds and other kinds of "digital heavy lifting".
Why Drupal Was Chosen 
Drupal was already used for the main Subaru manufacturer brand website ( - Blue Drop Enterprise Site runner up 2012). A number of API based integrations into the core CMS combined with the functionality provided by Drupal Commerce were principle technology decision drivers.
Describe the Project (Goals, Requirements, and Outcome) 

Subaru (Australia) achieved a world first by becoming the first automotive manufacturer to sell a a model (their new BRZ sports car) solely online.

Demand was high with all available stock selling out in the first 3 hours. Sales have continued consistently since launch, supported by iterative site enhancements and 247 SLAs - car are sold daily around the clock.

The platform integrated with AS400 driven real time inventory tracking, insurance, finance and trade-in platforms.

An extensive UX process was involved covering both user and admin interactions.

The platform is hosted on Amazon AWS (with auto-scaling).

Type of Nomination