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Carecor Health Services

Award Category 
Drupal Version 
This website looks great on mobile devices!
Brief Overview 

Our client, Carecor Health Services,  runs a complex, multi-line health care workforce solutions business. The client needed a responsive and intuitive brand architecture to streamline communications and growth, and a responsive web design solution to interact with diverse audience segments.

The site content and design focuses on the quality and experience of staff to build ROI on both sides: growing the client partnership base and speaking directly to quality health care staff. This is a competitive industry, and qualified nurses are in very high demand. Specialized recruitment content delivers the message of choice and balance in work scheduling instantaneously across multiple devices and committed social media platforms.

Tamm + Kit worked on the site’s content, social strategy, and creative design while Foster Interactive was responsible for the website development.

Launch or Publication Date 
Friday, September 28, 2012
Carecor
Key Modules, Theme, and Distribution Used 
The site runs custom responsive design theme built on the Boron base theme.
Owner's Name 
Carecor Health Services
Development Company 
Foster Interactive Inc
Why Drupal Was Chosen 
Its flexibility, and adaptability work well with the responsive design planned for the site.
Describe the Project (Goals, Requirements, and Outcome) 

Goals

To create a friendly, highly functional website to increase recruitment and advance the Carecor brand position within market.

Requirements

Nurses are a very tech-savvy group of people, and a very high percentage own smart phones and tablets. In addition they are very engaged in social media, so creating a mobile friendly, engaging website and social strategy was identified as a priority.

Outcome

Within 2 months launch the site had a 225% increase in mobile traffic vs same month previous year.

Type of Nomination 
Website
Additional developers 
Development Company 
Foster Interactive (Drupal Development)
Development Company 
TAMM + KIT (Content, Strategy & Creative Design)