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EMILY's List

Award Category 
Drupal Version 
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Brief Overview 

EMILY's List is a Drupal 6 site using the Springboard Distribution and a number of custom modules. This distribution, which provides tools for online fundraising and marketing, gives EMILY’s list the flexibility to spin up candidate donation forms, process donations to each candidate according to that candidate’s requirements, and distribute single donations across candidates. The Springboard distribution’s one-time and monthly gift capabilities were extended to include key features for this site, including the ability for donors to give to multiple candidates across a variety of payment gateways in a single donor transaction, the ability for donors to distribute a total amount across selected candidates, and the ability for offline donations to be entered and charged online via the website.

Launch or Publication Date 
Monday, August 6, 2012
Key Modules, Theme, and Distribution Used 
In addition the contributed modules, Ubercart, Salesforce, Webform, Views, and Rules are used on the site to provide a customizable interface, payment forms, and donor tracking. Because EMILY's List raises funds for multiple candidates, extensive work technical and user interface design work was done so that a donor is able to donate to multiple progressive candidates of their choice with a single act of donating.
Why these Modules, Theme, and Distribution were Chosen 

The Springboard modules were chosen because of their integration with Salesforce CRM and the ExactTarget email marketing system to create a complete solution for EMILY's List marketing, fundraising and outreach efforts.

Owner's Name 
EMILY's List
Development Company 
Jackson River
Jackson River specializes in building online platforms for nonprofits using Drupal and Salesforce. We created Springboard - a fully-featured Drupal and Salesforce powered fundraising platform - to meet our clients fundraising, advocacy, and needs.
Why Drupal Was Chosen 
Drupal was chosen because the distribution Springboard ( is built in Drupal and EMILY's List required a full-featured online fundraising platform that could be easily customized to meet their specific requirements.
Describe the Project (Goals, Requirements, and Outcome) 

Gearing up for last November’s historic elections, EMILY’s List launched a new website leveraging the power of Drupal and Springboard to power their on-and offline fundraising and outreach efforts to elect pro-choice Democratic women to office. The site is fully responsive and a large number of visitors come to the site from phones, tablets and mini-tablets.  The primary goal of the site was to give a donor the ability to contribute to more than one candidate with a single credit card transaction, and provide gateway integration that allowed those dollars to be divided up into different candidates bank acccounts. EMILY's list raised over 11 Million dollars for the November election and helped achive the momentous goal of the congress with the largest number of women ever.

Type of Nomination