EMILY's List
EMILY's List is a Drupal 6 site using the Springboard Distribution and a number of custom modules. This distribution, which provides tools for online fundraising and marketing, gives EMILY’s list the flexibility to spin up candidate donation forms, process donations to each candidate according to that candidate’s requirements, and distribute single donations across candidates. The Springboard distribution’s one-time and monthly gift capabilities were extended to include key features for this site, including the ability for donors to give to multiple candidates across a variety of payment gateways in a single donor transaction, the ability for donors to distribute a total amount across selected candidates, and the ability for offline donations to be entered and charged online via the website.
The Springboard modules were chosen because of their integration with Salesforce CRM and the ExactTarget email marketing system to create a complete solution for EMILY's List marketing, fundraising and outreach efforts.
Gearing up for last November’s historic elections, EMILY’s List launched a new website leveraging the power of Drupal and Springboard to power their on-and offline fundraising and outreach efforts to elect pro-choice Democratic women to office. The site is fully responsive and a large number of visitors come to the site from phones, tablets and mini-tablets. The primary goal of the site was to give a donor the ability to contribute to more than one candidate with a single credit card transaction, and provide gateway integration that allowed those dollars to be divided up into different candidates bank acccounts. EMILY's list raised over 11 Million dollars for the November election and helped achive the momentous goal of the congress with the largest number of women ever.
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