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Thunderbird School of Global Management

Award Category 
Drupal Version 
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Brief Overview 

Thunderbird School of Global Management contacted KWALL to deliver a full redevelopment of all web systems from their proprietary CMS system into the Drupal open-source platform. The legacy system contained over 3,000 static pages of content on a very rudimentary CMS system that required extensive content migration.

The new system caters to a large set of audiences including current students, alumni, faculty and prospective students. Research and care was taken to ensure that each individual is presented with content relevant to their use case in a manner that encourages further exploration and conversion. Thunderbird is an established brand backed by progressive beliefs about what it means to lead on a world stage in business. From a content strategy perspective, the goal was to embrace this culture and present it accordingly to each online audience.

Launch or Publication Date 
Wednesday, October 31, 2012
Thunderbird School of Global Management
Key Modules, Theme, and Distribution Used 
· Salesforce integration · Responsive design · Dynamic calendar feeds · Apache Solr · Multi-site content search
Why these Modules, Theme, and Distribution were Chosen 

For this project KWALL leveraged existing modules where available, but also customized new solutions that improve user experiences and empower administrators with new tools.

Owner's Name 
Thunderbird School of Global Management
Development Company 
KWALL Company
Why Drupal Was Chosen 
This project showcases the ability of Drupal to meet the operational needs of a top-tier educational institution. From the marketing team and department heads, to students and alumni, all Thunderbird stakeholders will see a benefit to this redevelopment. The Drupal platform has been the catalyst in the successfully bridging the gap from developer to client content management. It allows for custom coding and more streamline integration with 3rd party software. Since Drupal follows basic site structure, 20% of the work is already done, allowing KWALL to focus valuable time developing and engineering custom themes and modules tailored to each client’s scope of work.
Describe the Project (Goals, Requirements, and Outcome) 

This ambitious redevelopment sought to solve roadblocks in ease of use for administrators, boost overall performance, enhance design aesthetics, introduce a responsive theme, and reimagine user interfaces. Previously, there was an abundance of users able to make edits and content updates, resulting in competing information and unfocused execution. The new site makes content administration easy and offers each trained user unique permissions based on their needs.

To deliver on these goals, KWALL built upon many existing Drupal features and in many cases customized new solutions. Notable customizations include:

  • A forms configurator that allow administrators to assemble forms more quickly using pre-existing groups of entity fields. Integrations of these forms with a saleslogix system, Salesforce, and internal lead systems help to simplify and streamline internal processes, while making possible “apples-to-apples” reporting for decision makers.
  • Content optimizations including multivariate testing and customized content delivery options based on the visitor and their reason of interest in the school.
  • A custom search solution that offers users a single point to search across all the Thunderbird sites (separate Drupal instances) at once and have results collated together.
  • Responsive design to enable the entire site to dynamically resize and reorient to fit all mobile devices – a must for their target market.
  • A new event calendar that feeds in events from the school’s internal systems and presents in a single interface, making all activities easier to access through dynamic filters such as event type, audience and location.

The result is a vastly more efficient and intelligent web system that has increased awareness, simplified systems of communication and enhanced the overall look and representation of the Thunderbird School of Global Management’s online presence.

Type of Nomination