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Union Binding Company

Award Category 
Drupal Version 
This website looks great on mobile devices!
Brief Overview 

Not many snowboarding/skiing related sites use Drupal but many snowboarders/skiiers shop or browse online. Sites like these give Drupal the exposure to demonstrate what it is capable of.

Launch or Publication Date 
Monday, November 19, 2012
Bindings Page
Key Modules, Theme, and Distribution Used 
Field collection ThemeKey Smart IP Internationalization Multilingual Drupal Colorbox Entity API Meta tags
Why these Modules, Theme, and Distribution were Chosen 


We build our own custom theme as this gives us the most flexibility and control over the final design of our website. We relied heavily on custom jQuery interactions and interlaced with custom themes and modules to provide the data sets we needed.

The modules were all chosen to effectively produce a multilingual website with some enhanced features based on device and ip detection.

Owner's Name 
Union Binding Company
Development Company 
Pairodime Productions, Inc.
Full service Internet Presence Management company based in Portland Oregon specializing in graphic design, offline printing, web design, website development, ecommerce, SEO & search engine marketing.
Why Drupal Was Chosen 
Drupal is the best open source CMS period. We leveraged Drupal's ability to handel multiple languages, search engine optimization, dynamic content authoring, and flexible module and theming framework. This season we upgraded from Drupal 6 to Drupal 7 and enhanced the experience with mobile specific content.
Describe the Project (Goals, Requirements, and Outcome) 


Dealer Locator & IP Specific Information
We have distribution around the world with our product in thousands of retail stores so a huge focus was on our Dealer Locator. Our dealer locator is a set custom drupal modules hosted byBrand Apps. We used IP location detection to provide Dealer Information without initial user interaction.

We also utilized Smart IP Module to help us identify User location based on IP. This was extremely useful for display appropriate content to certain visitor from various locations.

Multiple Languages
Our site needed to explain key product features in various languages to accomodate our diverse clientele. Drupal helped us prepare content in English, French, German, Italian, and Japanese.

Intuitive Design and UX
Our primary design focus was to keep things simple. We want the user to not be overwhelmed with options, but be lead by clear decision making links to information about out company, product and team riders while at the same time adhering to our branding guidelines. We usedCufon Javascript Font replacement to keep branding aesthetics and also retain search engine value (SEO).

Mobile Experience
We have a focus on a youth market demographic. These are people currently in a retail store who are currently needing quick information about our product line. Our desktop website is quite graphic heavy and relies heavily on Javascript at times, because of this we decided to provided a unique mobile data set base don the original Drupal CMS entity content. We used Theme Key Module for theme switching and used jQuery Mobile framework for the base of our UX. Combined with Multiple Languages, this was a huge success.

Type of Nomination