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Intelsat General Corporation

Award Category 
Drupal Version 
This website looks great on mobile devices!
Brief Overview 

The Intelsat General website needed to generate awareness of the breadth of services they offer and needed help in directing site visitors to appropriate content and then towards contacting IGC for follow up. For this, Balance researched competitor sites and analyzed audiences, current content usage, and site statistics to develop a custom website strategy and content strategy. The website design needed to display the work done by IGC in a visually enticing manner. Images and videos were used to enhance descriptions of services and solutions. Later, this was designed in order to be responsive and display on any mobile device of any size. Balance implemented the Drupal content management system and a number of customized modules to allow IGC to incorporate slideshows onto interior site pages, search PDF documents and to build targeted call-outs. IGC staff now has the ability to access and maintain content and site elements without the help of the IT department. The new IGC home page provides an opportunity to feature two of its services on a rotating basis determined by internal marketing. The home page also links directly to commonly sought maps for its satellite fleet and terrestrial network and highlights news, conferences and shows, video, social media links, and the newly launched Intelsat General blog. The division of information allows visitors to quickly find what they are looking for and draws them into the site.

Launch or Publication Date 
Wednesday, February 1, 2012
Intelsat General
Key Modules, Theme, and Distribution Used 
Drupal 6.x, Media, Context, Views, Webform
Why these Modules, Theme, and Distribution were Chosen 

Intelsat needed extensive media capabilities (video, images, etc) and employed the Mieda module with appropate submodules.

Owner's Name 
Intelsat General Corporation
Development Company 
Balance Interactive
Balance Interactive is a full service digital agency established in 1997. We are a Small Business Administration (SBA), Women's Business Enterprise National Council (WBENC) and a State of Virginia certified woman-owned business. We work with associations, corporations, and government agencies strategically use online technologies and approaches to better communicate and engage with customers. Our approach to websites, email marketing, social media and mobile technology is designed to make all aspects of the online ecosystem work together to create impactful experience.
Why Drupal Was Chosen 
Drupal was chosen for it ease of content editing, dynamic driven taxonomy driven content, and media integration.
Describe the Project (Goals, Requirements, and Outcome) 

Intelsat General Corporation (IGC) is a leading provider of secure, end-to-end satellite communication solutions for the military and civilian government and commercial interests. Intelsat General engaged Balance Interactive to better position the organization online: articulate the breadth of services offered, disseminate information, generate leads and establish its place as an authoritative voice in the industry.
Goal 1: To attract new customers and prospects and generate sales leads and to attract the attention of media and policy makers to Intelsat General.
Goal 2: To present Intelsat General as a leader in the satellite communications space by presenting up to date and authoritative content online.
Goal 3: To represent the entire breadth of services that Intelsat General provides, including government and commercial solutions and to promote and increase brand awareness of Intelsat General as an end-to-end provider of custom satellite communication solutions.

Since the launch of the website:
Google indexed pages increased by 311%; Alexa traffic rank increased by 97.66%; Visits to the Intelsat General site increased 33%; Mobile usage increased 126% from 2011 to 2012


Type of Nomination