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UA REDBAR

Award Category 
Drupal Version 
This website looks great on mobile devices!
Brief Overview 

REDBAR is the primary resource where University of Arizona leadership, marketers, and designers review brand standard documentation and download important assets for the creation of marketing communications. In this central hub users can browse a large library of approved images, download fonts and logos, and review brand guideline documentation. We integrated the system with the college’s WebAuth user login system to ensure that only university-approved individuals have access to these materials. Knowing that many users of the system may also need quick access to these resources, we designed the site to be responsive to mobile devices. The site content breaks down and reorients dynamically, dependent on browser size. Providing university stakeholders quick reference while in meetings and at university events while using their smartphones and tablets.

Launch or Publication Date 
Tuesday, May 22, 2012
UA REDBAR
Key Modules, Theme, and Distribution Used 
· Responsive Design · WebAuth Integration · Media Galleries · Newsletter System · File Downloads
Why these Modules, Theme, and Distribution were Chosen 

Through responsive design the site content breaks down and reorients dynamically, dependent on browser size. Galleries were added to be a visual archive of events that go on at the University of Arizona. We integrated the system with the college’s WebAuth user login system to ensure that only university-approved individuals have access to these materials. Not only do the galleries have photos but it also displays videos. The website utilizes a newsletter sign up option as a conversion to grow their audience database.

Owner's Name 
UA REDBAR
Development Company 
KWALL Company
Why Drupal Was Chosen 
The Drupal platform has been the catalyst in the successfully bridging the gap from developer to client content management. It allows for custom coding and more streamline integration with 3rd party software. Since Drupal follows basic site structure, 20% of the work is already done, allowing KWALL to focus valuable time developing and engineering custom themes and modules tailored to each client’s scope of work.
Describe the Project (Goals, Requirements, and Outcome) 

The redevelopment of the RedBar site accomplished several unique, but unequivocally related goals. The primary objectives of the redevelopment was to adopt a new design that was engaging and holds true to the brand standards of the University of Arizona. Content from the previous site was fragmented and not readily comparable. Some content resided in text form while others PDF, and in both cases an associated file download was often appended. The variation of how information was presented created a muddled user experience. For the redevelopment, we standardized content types and themes to ensure continuity across all aspects of the site. Lastly, to validate credibility to outsiders and reaffirm a sense of pride in students and faculty, we created a website that doesn’t just provide resources, but also provides context to the UofA brand including it’s legacy, present day initiatives, and examples of the brand in action.

Type of Nomination 
Website