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Award Category 
Drupal Version 
This website looks great on mobile devices!
Brief Overview 

We used Drupal 7 to provide a responsive advocacy resource for a wide, diverse and globally significant campaign - utilising the Domain Access module to create separate ‘sites’ for each of the domains and Entity Translation for multilingual content.

Launch or Publication Date 
Monday, February 18, 2013
MamaYe! Drupal website
Key Modules, Theme, and Distribution Used 
Domain Access, Internationalisation and Entity Translation, Views, Omega Base Theme
Why these Modules, Theme, and Distribution were Chosen 

We used the Domain Access module to create separate ‘sites’ for each of the domains. This means that everything can run off a single Drupal installation whilst allowing domain specific configurations to be set. 

There was a requirement for one of the domains to display content in two languages, English and Swahili. The Entity Translation module was used for this to allow content to be displayed in multiple languages without creating duplications of the content.

Content is created and published on its relevent domain and the parent site aggregates content from all of the sites using Views. Views works brilliantly with Domain Access out of the box and we made use of the Better Exposed Filters module to expand the content filtering that comes with Views.

Using Omega as a base theme provides a great framework for a responsive website like Mamaye. With configurable region/zone placement and many other useful theme settings, Omega is easy to configure and highly flexable.

Owner's Name 
Advocacy International
Development Company 
Catch Digital Limited
Catch Digital is a full service digital creative agency with a strong technical expertise in delivering projects using the Drupal framework. We work with a number of high profile clients from our Central London studio, including Rimmel and Caterham Cars.
Why Drupal Was Chosen 
Drupal is powerful, flexible and reliable. With thousands of available modules and an excellent community, finding the right solution is quick and easy. Drupal was an obvious choice.
Describe the Project (Goals, Requirements, and Outcome) 

MamaYe is a campaign initiated by Evidence for Action, a multi-year programme which aims to improve maternal and newborn survival in sub-Saharan Africa.

The campaign uses digital and mobile phone technology alongside community involvement to engage the wider African public in taking action to improve the survival of mothers and babies.

Funded by the UK Department for International Development, it is lead by African experts in the six countries, Nigeria, Ghana, Sierra Leone, Ethiopia, Malawi and Tanzania and supported by experts in academic and other institutions specialising in sexual and reproductive health.

Advocacy International commissioned Catch to develop a suite of responsive websites to lead this fantastically worthy project.

The Mamaye Parent website is targeted at an international audience of key stakeholders including UK and African politicians and governmental staff, academics, journalists, members of the international development community and other key influencers.

The 6 country websites: Ghana, Malawi, Nigeria, Sierra Leone, Tanzania and Ethiopia are targeted at the relevant national audience groups, specifically pregnant women, those thinking of becoming pregnant, friends and family, journalists and healthcare professionals with the Tanzanian site offering full content in English and Swahili. The parent and country websites share content - that is the parent site displays content that appears on one of the country sites, and all of the country sites may display content that has been published on the parent site.

As the various audience groups of the sites are using an extremely wide variety of platforms and browsers it is crucially important that the site is truly responsive and able to provide a great experience on any device.

All 7 websites went live on February 2013 and are contributing significantly to the campaign. The MamaYe campaign has a clear focus on survival and positive stories rather than the helplessness and resignation that can accompany death in pregnancy and childbirth in Africa, and it's been great to be involved to help shape this positive message.

Type of Nomination